Consumer confidence

Our ability to understand and respond to the evolving needs of our consumers is paramount to our sustainability.

We focus on world-leading supply chain assurance to deliver safe and healthy products, and also engaging with consumers about how they are produced.

Our priorities

Engaging with our consumers about their evolving needs and expectations

Continuing to deliver world-leading supply chain assurance systems

Ensuring consumers have confidence in the safety and environmental benefits of agricultural technologies, innovation and practices

Our goals

Continue to deliver safe products via robust supply chain assurance mechanisms and strong industry governance systems

Proactively address our customers’ evolving food safety expectations and health needs.

Increased awareness and trust in how grain products are produced.

Support innovations which enhance our supply chain’s ability to meet tomorrow’s demands and safety needs of our consumers and the community.

The grains industry is contributing to the United Nations Sustainable Development goals across its framework